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Maxioms by Leo Burnett

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We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

by Leo Burnett Found in: Trade Quotes,
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I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off read more

I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.

by Leo Burnett Found in: Miscellaneous Quotes,
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Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

by Leo Burnett Found in: Marketing Quotes,
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The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. read more

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

by Leo Burnett Found in: Needs Quotes,
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If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

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