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    The Trojans lost the war because they fell for a really dumb trick. hey, there's a gigantic wooden horse outside and all the Greeks have left. Let's bring it inside! Not a formula for long-term survival. Now if they had formed a task force to study the Trojan Horse and report back to a committee, everyone wouldn't have been massacred.. Who says middle management is useless?

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  16  /  19  

You read a book from beginning to end. You run a business the opposite way. You start with the end, read more

You read a book from beginning to end. You run a business the opposite way. You start with the end, and then you do everything you must to reach it.

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  9  /  36  

Make a customer, not a sale.

Make a customer, not a sale.

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Budgets are for cutting, that's why you set them.

Budgets are for cutting, that's why you set them.

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  16  /  32  

One rose says more than the dozen.

One rose says more than the dozen.

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What matters is not the allocation of portions out of a fund presented to man by nature. The problem is read more

What matters is not the allocation of portions out of a fund presented to man by nature. The problem is rather to further those social institutions which enable people to continue and to enlarge the production of all those things which they need.

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  26  /  14  

My father taught me to work; he did not teach me to love it.

My father taught me to work; he did not teach me to love it.

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  14  /  14  

Everything starts with the customer.

Everything starts with the customer.

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Because bankers measure their self-worth in money, and pay themselves a lot of it, they think they're fine fellows and read more

Because bankers measure their self-worth in money, and pay themselves a lot of it, they think they're fine fellows and don't need to explain themselves.

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  16  /  41  

If you want to give a man credit, put it in writing. If you want to give him hell, do read more

If you want to give a man credit, put it in writing. If you want to give him hell, do it on the phone.

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