Chris Allen

[Like People magazine, which started as a page in Time before becoming one of the country's most popular celebrity weeklies, read more

[Like People magazine, which started as a page in Time before becoming one of the country's most popular celebrity weeklies, Cooking Light debuted as a small column in Southern Living. When that proved hugely popular, two Cooking Light cookbooks were published.] They sold out, ... so we decided to launch a magazine.

We wanted to cover our bases.

We wanted to cover our bases.

The 3 percent kicks in during year three. On paper, we're not expecting to show a profit for the first read more

The 3 percent kicks in during year three. On paper, we're not expecting to show a profit for the first year; we hope to show a small profit in year two.

My mom said that the food they give you here tastes like dog food, but I don't think it's that read more

My mom said that the food they give you here tastes like dog food, but I don't think it's that bad now,

We could see a movement in the country toward food and fitness, and we thought we could be successful in read more

We could see a movement in the country toward food and fitness, and we thought we could be successful in that niche.