Julie Ask

The potential for local search and local advertising comes into play.

The potential for local search and local advertising comes into play.

The way people make decisions about cell phones is still about cheap minutes, good coverage at home and a free read more

The way people make decisions about cell phones is still about cheap minutes, good coverage at home and a free handset.

Apple sells hardware and software. They don't have an existing subscriber base like cable companies, and they don't have content read more

Apple sells hardware and software. They don't have an existing subscriber base like cable companies, and they don't have content like ESPN that people have an affinity to.

The big challenge is inventory. Not a lot of people watch this, so how do you get a big enough read more

The big challenge is inventory. Not a lot of people watch this, so how do you get a big enough market that makes it worth your while?

Will the animated avatars come out on the market? Yes. Will people buy them? Yes. They're fun and entertaining. But read more

Will the animated avatars come out on the market? Yes. Will people buy them? Yes. They're fun and entertaining. But there's a limit to what consumers will spend -- they're already buying games, ring tones, videos, and music. The average cell-phone bill is already around $50. And consumers have shown [a willingness] to spend an extra 5% to 10% a month for data services. But they're not going to spend an unlimited amount for more and more services.