William Bernbach ( 4 of 4 )
All of us who professionally use the mass media are the shapers of society. We can vulgerize that society. We read more
All of us who professionally use the mass media are the shapers of society. We can vulgerize that society. We can brutalize it. Or we can help lift it onto a higher level.
An idea can turn to dust or magic, depending on the talent that rubs against it.
An idea can turn to dust or magic, depending on the talent that rubs against it.
In advertising, not to be different is virtual suicide.
In advertising, not to be different is virtual suicide.
Advertising isn't a science. It's persuasion. And persuasion is an art.
Advertising isn't a science. It's persuasion. And persuasion is an art.
