Alfredo Alonso

You don't have to pay a monthly subscription.

You don't have to pay a monthly subscription.

The popularity comes from the fact that these radio stations play a real broad catalog of music, so they aren't read more

The popularity comes from the fact that these radio stations play a real broad catalog of music, so they aren't as repetitive.

Hispanics tend to use radio very frequently. They spend longer listening to radio. The Hispanic population is very brand-loyal, and read more

Hispanics tend to use radio very frequently. They spend longer listening to radio. The Hispanic population is very brand-loyal, and once they identify with a radio station, they tend to stick with that station.

I like to come up with new formats that are tailor-made for each market. In Houston, we saw there was read more

I like to come up with new formats that are tailor-made for each market. In Houston, we saw there was an opportunity to go after Latinos that were bilingual regardless of generation.

Reggaeton is the first Spanish-language genre that Mexicans like, Caribbeans like it and South Americans like it.

Reggaeton is the first Spanish-language genre that Mexicans like, Caribbeans like it and South Americans like it.