Alfredo Alonso

Last year, Clear Channel Radio announced plans to launch Spanish-language formats in markets where there was a need for more read more

Last year, Clear Channel Radio announced plans to launch Spanish-language formats in markets where there was a need for more Hispanic-targeted programming. The success of KLOL/Mega epitomizes the very essence of what we hoped to accomplish.

Hispanics tend to use radio very frequently. They spend longer listening to radio. The Hispanic population is very brand-loyal, and read more

Hispanics tend to use radio very frequently. They spend longer listening to radio. The Hispanic population is very brand-loyal, and once they identify with a radio station, they tend to stick with that station.

The popularity comes from the fact that these radio stations play a real broad catalog of music, so they aren't read more

The popularity comes from the fact that these radio stations play a real broad catalog of music, so they aren't as repetitive.

We are a Spanish radio station company that goes after Hispanics that are bilingual. They really live in two cultures.

We are a Spanish radio station company that goes after Hispanics that are bilingual. They really live in two cultures.

Our local programming teams have done an extraordinary job creating great Spanish-language radio that has resulted in impressive audience growth. read more

Our local programming teams have done an extraordinary job creating great Spanish-language radio that has resulted in impressive audience growth. In San Jose alone, time spent listening for persons 12+ in spring 2005 surged 205 percent versus spring 2004. That's a clear indication that our stations are airing great programming that U.S. Hispanics have been looking for on the radio.