Alfredo Alonso

Our local programming teams have done an extraordinary job creating great Spanish-language radio that has resulted in impressive audience growth. read more

Our local programming teams have done an extraordinary job creating great Spanish-language radio that has resulted in impressive audience growth. In San Jose alone, time spent listening for persons 12+ in spring 2005 surged 205 percent versus spring 2004. That's a clear indication that our stations are airing great programming that U.S. Hispanics have been looking for on the radio.

Reggaeton is the first Spanish-language genre that Mexicans like, Caribbeans like it and South Americans like it.

Reggaeton is the first Spanish-language genre that Mexicans like, Caribbeans like it and South Americans like it.

You don't have to pay a monthly subscription.

You don't have to pay a monthly subscription.

The popularity comes from the fact that these radio stations play a real broad catalog of music, so they aren't read more

The popularity comes from the fact that these radio stations play a real broad catalog of music, so they aren't as repetitive.

Hispanics tend to use radio very frequently. They spend longer listening to radio. The Hispanic population is very brand-loyal, and read more

Hispanics tend to use radio very frequently. They spend longer listening to radio. The Hispanic population is very brand-loyal, and once they identify with a radio station, they tend to stick with that station.