Alfredo Alonso

Our local programming teams have done an extraordinary job creating great Spanish-language radio that has resulted in impressive audience growth, read more

Our local programming teams have done an extraordinary job creating great Spanish-language radio that has resulted in impressive audience growth, ... In San Jose alone, time spent listening for persons 12+ in Spring 2005 surged 205% versus Spring 2004. That's a clear indication that our stations are airing great programming that U.S. Hispanics have been looking for on the radio.

Reggaeton is the first Spanish-language genre that Mexicans like, Caribbeans like it and South Americans like it.

Reggaeton is the first Spanish-language genre that Mexicans like, Caribbeans like it and South Americans like it.

The popularity comes from the fact that these radio stations play a real broad catalog of music, so they aren't read more

The popularity comes from the fact that these radio stations play a real broad catalog of music, so they aren't as repetitive.

Our local programming teams have done an extraordinary job creating great Spanish-language radio that has resulted in impressive audience growth. read more

Our local programming teams have done an extraordinary job creating great Spanish-language radio that has resulted in impressive audience growth. In San Jose alone, time spent listening for persons 12+ in spring 2005 surged 205 percent versus spring 2004. That's a clear indication that our stations are airing great programming that U.S. Hispanics have been looking for on the radio.

I like to come up with new formats that are tailor-made for each market. In Houston, we saw there was read more

I like to come up with new formats that are tailor-made for each market. In Houston, we saw there was an opportunity to go after Latinos that were bilingual regardless of generation.