Allen Adamson

That's a broad, bold claim. We'll know in a year if they delivered.

That's a broad, bold claim. We'll know in a year if they delivered.

Branding New York City is too broad an image these days. It's no longer as powerful on the macro level. read more

Branding New York City is too broad an image these days. It's no longer as powerful on the macro level. The trick is to find the brands that are unique, but not so niche and so in-the-know that only 12 people who live in the neighborhood will get it.

The quality of Apple's advertising is consistently above average. And more often than not, it's world class.

The quality of Apple's advertising is consistently above average. And more often than not, it's world class.

It's a signal that the Internet and technology brands are becoming more interwoven into everyday life. It's moved from a read more

It's a signal that the Internet and technology brands are becoming more interwoven into everyday life. It's moved from a specialty niche to the center of people's lives.

This survey highlights the importance that brands play within many aspects of our lives, and reveals some interesting trends, such read more

This survey highlights the importance that brands play within many aspects of our lives, and reveals some interesting trends, such as the dominance of technology and Internet-based brands. Companies that take a proactive approach to managing their brands are in a much better position to earn respect from their customers, as exemplified by the top-ranked brands on the list.