Allen Adamson

The quality of Apple's advertising is consistently above average. And more often than not, it's world class.

The quality of Apple's advertising is consistently above average. And more often than not, it's world class.

Brands make a powerful impact on people, especially in today's world of ever-increasing consumer choice. This survey highlights the importance read more

Brands make a powerful impact on people, especially in today's world of ever-increasing consumer choice. This survey highlights the importance that brands play within many aspects of our lives, and reveals some interesting trends, such as the dominance of technology and Internet-based brands. Companies that take a proactive approach to managing their brands are in a much better position to earn respect from their customers, as exemplified by the top-ranked brands on the list.

It's a signal that the Internet and technology brands are becoming more interwoven into everyday life. It's moved from a read more

It's a signal that the Internet and technology brands are becoming more interwoven into everyday life. It's moved from a specialty niche to the center of people's lives.

I think doing everything just right is not as important a message these days. It's not as salient a message read more

I think doing everything just right is not as important a message these days. It's not as salient a message as doing everything with style and panache.

That's a broad, bold claim. We'll know in a year if they delivered.

That's a broad, bold claim. We'll know in a year if they delivered.