Allen Adamson

That's a broad, bold claim. We'll know in a year if they delivered.

That's a broad, bold claim. We'll know in a year if they delivered.

The quality of Apple's advertising is consistently above average. And more often than not, it's world class.

The quality of Apple's advertising is consistently above average. And more often than not, it's world class.

I think doing everything just right is not as important a message these days. It's not as salient a message read more

I think doing everything just right is not as important a message these days. It's not as salient a message as doing everything with style and panache.

Brands make a powerful impact on people, especially in today's world of ever-increasing consumer choice.

Brands make a powerful impact on people, especially in today's world of ever-increasing consumer choice.

It's a signal that the Internet and technology brands are becoming more interwoven into everyday life. It's moved from a read more

It's a signal that the Internet and technology brands are becoming more interwoven into everyday life. It's moved from a specialty niche to the center of people's lives.