Marshall McLuhan

Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development read more

Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.

Darkness is to space what silence is to sound, i.e., the interval.

Darkness is to space what silence is to sound, i.e., the interval.

All media exist to invest our lives with artificial perceptions and arbitrary values

All media exist to invest our lives with artificial perceptions and arbitrary values

We don't know who discovered water, but we know it wasn't the fish.

We don't know who discovered water, but we know it wasn't the fish.

Ads are the cave art of the twentieth century.

Ads are the cave art of the twentieth century.