Marshall McLuhan

All media exist to invest our lives with artificial perceptions and arbitrary values

All media exist to invest our lives with artificial perceptions and arbitrary values

Gutenberg made everybody a reader. Xerox makes everybody a publisher.

Gutenberg made everybody a reader. Xerox makes everybody a publisher.

One of the effects of living with electric information is that we live habitually in a state of information overload. read more

One of the effects of living with electric information is that we live habitually in a state of information overload. There's always more than you can cope with.

The suddenness of the leap from hardware to software cannot but produce a period of anarchy and collapse, especially in read more

The suddenness of the leap from hardware to software cannot but produce a period of anarchy and collapse, especially in the developed countries.

Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development read more

Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.