Marshall McLuhan

Gutenberg made everybody a reader. Xerox makes everybody a publisher.

Gutenberg made everybody a reader. Xerox makes everybody a publisher.

The suddenness of the leap from hardware to software cannot but produce a period of anarchy and collapse, especially in read more

The suddenness of the leap from hardware to software cannot but produce a period of anarchy and collapse, especially in the developed countries.

Ads are the cave art of the twentieth century.

Ads are the cave art of the twentieth century.

Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development read more

Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.

All media exist to invest our lives with artificial perceptions and arbitrary values

All media exist to invest our lives with artificial perceptions and arbitrary values