Brad Adgate

There are a lot of options out there that advertisers now have besides the 30-second commercial on network television,

There are a lot of options out there that advertisers now have besides the 30-second commercial on network television,

They have a lot riding on 'American Idol' and, hopefully for Fox, the show has long coattails.

They have a lot riding on 'American Idol' and, hopefully for Fox, the show has long coattails.

TV can be so fluid. If you can get a hot show or two you can build around that,

TV can be so fluid. If you can get a hot show or two you can build around that,

The WB and ABC are taking some of their more familiar shows and moving them to Thursday just points out read more

The WB and ABC are taking some of their more familiar shows and moving them to Thursday just points out its going to be an exceedingly competitive time period, ... and points out the popularity of Thursday night as a source of advertising revenues.

This is not a new network. It's a merged network.

This is not a new network. It's a merged network.