We are in the position of a little child entering a huge library
filled with books in many different read more

We are in the position of a little child entering a huge library
filled with books in many different languages. The child knows
someone must have written those books. It does not know how. It
does not understand the languages in which they are they are they
are written. The child dimly suspects a mysterious order in the
arrangement of the books but doesn't know what it is. That, it
seems to me, is the attitude of even the most intelligent being
toward God.

Research is to see what everybody else has seen, and to think what nobody else has thought

Research is to see what everybody else has seen, and to think what nobody else has thought

There is nothing like looking, if you want to find something. You certainly usually find something, if you look, but read more

There is nothing like looking, if you want to find something. You certainly usually find something, if you look, but it is not always quite the something you were after.

If we knew what it was we were doing, it would not be called
research, would it?

If we knew what it was we were doing, it would not be called
research, would it?

No great marketing decisions have ever been made on quantitative data

No great marketing decisions have ever been made on quantitative data

If you want success, then don't rely on other people to do what YOU can do!

If you want success, then don't rely on other people to do what YOU can do!

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Research is what I'm doing when I don't know what I'm doing.

Research is what I'm doing when I don't know what I'm doing.

If we knew what it was we were doing, it would not be called research, would it?

If we knew what it was we were doing, it would not be called research, would it?