Copy from one, it's plagiarism; copy from two, it's research.

Copy from one, it's plagiarism; copy from two, it's research.

The trouble with research is that it tells you what people were thinking about yesterday, not tomorrow. It's like driving read more

The trouble with research is that it tells you what people were thinking about yesterday, not tomorrow. It's like driving a car using a rearview mirror.

Somewhere, something incredible is waiting to be known.

Somewhere, something incredible is waiting to be known.

There is nothing like looking, if you want to find something. You certainly usually find something, if you look, but read more

There is nothing like looking, if you want to find something. You certainly usually find something, if you look, but it is not always quite the something you were after.

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much read more

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

The process of scientific discovery is, in effect, a continual
flight from wonder.

The process of scientific discovery is, in effect, a continual
flight from wonder.

Marketing is what you do when your product is no good

Marketing is what you do when your product is no good

No amount of experimentation can ever prove me right; a single
experiment can prove me wrong.

No amount of experimentation can ever prove me right; a single
experiment can prove me wrong.

If we knew what it was we were doing, it would not be called research, would it?

If we knew what it was we were doing, it would not be called research, would it?