We're obviously going to spend a lot in marketing because we think the product sells itself.

We're obviously going to spend a lot in marketing because we think the product sells itself.

I assert that the cosmic religious experience is the strongest
and the noblest driving force behind scientific research.

I assert that the cosmic religious experience is the strongest
and the noblest driving force behind scientific research.

To steal ideas from one person is plagiarism, to steal ideas from many is research.

To steal ideas from one person is plagiarism, to steal ideas from many is research.

Copy from one, it's plagiarism; copy from two, it's research.

Copy from one, it's plagiarism; copy from two, it's research.

If you want success, then don't rely on other people to do what YOU can do!

If you want success, then don't rely on other people to do what YOU can do!

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Marketing is what you do when your product is no good

Marketing is what you do when your product is no good

Business has only two functions - marketing and innovation.

Business has only two functions - marketing and innovation.

No great marketing decisions have ever been made on quantitative data

No great marketing decisions have ever been made on quantitative data