The process of scientific discovery is, in effect, a continual
flight from wonder.

The process of scientific discovery is, in effect, a continual
flight from wonder.

If we knew what it was we were doing, it would not be called
research, would it?

If we knew what it was we were doing, it would not be called
research, would it?

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much read more

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

To steal ideas from one person is plagiarism, to steal ideas from many is research.

To steal ideas from one person is plagiarism, to steal ideas from many is research.

If you want success, then don't rely on other people to do what YOU can do!

If you want success, then don't rely on other people to do what YOU can do!

We're obviously going to spend a lot in marketing because we think the product sells itself.

We're obviously going to spend a lot in marketing because we think the product sells itself.

The trouble with research is that it tells you what people were thinking about yesterday, not tomorrow. It's like driving read more

The trouble with research is that it tells you what people were thinking about yesterday, not tomorrow. It's like driving a car using a rearview mirror.

Marketing is what you do when your product is no good

Marketing is what you do when your product is no good