I assert that the cosmic religious experience is the strongest
and the noblest driving force behind scientific research.

I assert that the cosmic religious experience is the strongest
and the noblest driving force behind scientific research.

We are in the position of a little child entering a huge library
filled with books in many different read more

We are in the position of a little child entering a huge library
filled with books in many different languages. The child knows
someone must have written those books. It does not know how. It
does not understand the languages in which they are they are they
are written. The child dimly suspects a mysterious order in the
arrangement of the books but doesn't know what it is. That, it
seems to me, is the attitude of even the most intelligent being
toward God.

Marketing is what you do when your product is no good

Marketing is what you do when your product is no good

If we knew what it was we were doing, it would not be called research, would it?

If we knew what it was we were doing, it would not be called research, would it?

The process of scientific discovery is, in effect, a continual
flight from wonder.

The process of scientific discovery is, in effect, a continual
flight from wonder.

We're obviously going to spend a lot in marketing because we think the product sells itself.

We're obviously going to spend a lot in marketing because we think the product sells itself.

To steal ideas from one person is plagiarism, to steal ideas from many is research.

To steal ideas from one person is plagiarism, to steal ideas from many is research.

If we knew what it was we were doing, it would not be called
research, would it?

If we knew what it was we were doing, it would not be called
research, would it?

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much read more

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.