Steve Jobs

Why join the navy if you can be a pirate?

Why join the navy if you can be a pirate?

You can't just ask customers what they want and then try to give that to them. By the time you read more

You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.

In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But read more

In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is read more

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.

I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really read more

I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.