Steve Jobs

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your read more

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But read more

In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.

We hire people who want to make the best things in the world.

We hire people who want to make the best things in the world.

I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really read more

I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are really smart. I have a very optimistic view of individuals.