Steve Jobs

In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But read more

In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.

For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the read more

For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today were the last day of my life, would I want to do what I am about to do today?' And whenever the answer has been 'No' for too many days in a row, I know I need to change something.

You'll see more and more perfection of that - computer as servant. But the next thing is going to be read more

You'll see more and more perfection of that - computer as servant. But the next thing is going to be computer as a guide or agent.

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your read more

Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is read more

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.