Leo Burnett

I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off read more

I've learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. read more

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

When you reach for the stars, you may not quite get one, but you won't come up with a handful read more

When you reach for the stars, you may not quite get one, but you won't come up with a handful of mud either.

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

If you can't turn yourself into your customer, you probably shouldn't be in the ad writing business at all.

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'

We want consumers to say, 'That's a hell of a product' instead of, 'That's a hell of an ad.'