Any communication or marketing professional needs cross-cultural research and communication skills to be able to succeed in the future.

Any communication or marketing professional needs cross-cultural research and communication skills to be able to succeed in the future.

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much read more

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

No great marketing decisions have ever been made on quantitative data

No great marketing decisions have ever been made on quantitative data

Business has only two functions - marketing and innovation.

Business has only two functions - marketing and innovation.

We're obviously going to spend a lot in marketing because we think the product sells itself.

We're obviously going to spend a lot in marketing because we think the product sells itself.

Markets are constantly in a state of uncertainty and flux and money is make by discounting the obvious and betting read more

Markets are constantly in a state of uncertainty and flux and money is make by discounting the obvious and betting on the unexpected.

Marketing is what you do when your product is no good

Marketing is what you do when your product is no good

If you want success, then don't rely on other people to do what YOU can do!

If you want success, then don't rely on other people to do what YOU can do!

There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of read more

There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible.