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No great marketing decisions have ever been made on quantitative data
No great marketing decisions have ever been made on quantitative data
We're obviously going to spend a lot in marketing because we think the product sells itself.
We're obviously going to spend a lot in marketing because we think the product sells itself.
Markets are constantly in a state of uncertainty and flux and money is make by discounting the obvious and betting read more
Markets are constantly in a state of uncertainty and flux and money is make by discounting the obvious and betting on the unexpected.
Any communication or marketing professional needs cross-cultural research and communication skills to be able to succeed in the future.
Any communication or marketing professional needs cross-cultural research and communication skills to be able to succeed in the future.
There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of read more
There is more similarity in the marketing challenge of selling a precious painting by Degas and a frosted mug of root beer than you ever thought possible.
If you want success, then don't rely on other people to do what YOU can do!
If you want success, then don't rely on other people to do what YOU can do!
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.
Business has only two functions - marketing and innovation.
Business has only two functions - marketing and innovation.
Marketing is what you do when your product is no good
Marketing is what you do when your product is no good