We're obviously going to spend a lot in marketing because we think the product sells itself.

We're obviously going to spend a lot in marketing because we think the product sells itself.

Business has only two functions - marketing and innovation.

Business has only two functions - marketing and innovation.

Marketing is what you do when your product is no good

Marketing is what you do when your product is no good

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much read more

I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.

If you want success, then don't rely on other people to do what YOU can do!

If you want success, then don't rely on other people to do what YOU can do!

Markets are constantly in a state of uncertainty and flux and money is make by discounting the obvious and betting read more

Markets are constantly in a state of uncertainty and flux and money is make by discounting the obvious and betting on the unexpected.

Any communication or marketing professional needs cross-cultural research and communication skills to be able to succeed in the future.

Any communication or marketing professional needs cross-cultural research and communication skills to be able to succeed in the future.

No great marketing decisions have ever been made on quantitative data

No great marketing decisions have ever been made on quantitative data