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The principles applied in economic processes are general social principles.

The principles applied in economic processes are general social principles.

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We don't want to push our ideas on to customers, we simply want to make what they want.

We don't want to push our ideas on to customers, we simply want to make what they want.

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The fortune which nobody sees makes a person happy and unenvied.

The fortune which nobody sees makes a person happy and unenvied.

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Worry about being better; bigger will take care of itself. Think one customer at a time and take care of read more

Worry about being better; bigger will take care of itself. Think one customer at a time and take care of each one the best way you can.

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If you have to forecast, forecast often.

If you have to forecast, forecast often.

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I get so tired listening to one million dollars here, one million dollars there, it's so petty.

I get so tired listening to one million dollars here, one million dollars there, it's so petty.

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The rich adopt novelties and become accustomed to their use. This sets a fashion which others imitate. Once the richer read more

The rich adopt novelties and become accustomed to their use. This sets a fashion which others imitate. Once the richer classes have adopted a certain way of living, producers have an incentive to improve the methods of manufacture so that soon it is possible for the poorer classes to follow suit. Thus luxury furthers progress. Innovation "is the whim of an elite before it becomes a need of the public. The luxury today is the necessity of tomorrow." Luxury is the roadmaker of progress: it develops latent needs and makes people discontented. In so far as they think consistently, moralists who condemn luxury must recommend the comparatively desireless existence of the wild life roaming in the woods as the ultimate ideal of civilized life.

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A man who has a million dollars is as well off as if her were rich.

A man who has a million dollars is as well off as if her were rich.

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You can't run a business without taking risks.

You can't run a business without taking risks.

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