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What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand read more
What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand what the customer is doing as well as he understands it. Then you build what he needs and you educate him to the fact that he needs it.
Economics is not about things and tangible material objects; it is about men, their meanings and actions.
Economics is not about things and tangible material objects; it is about men, their meanings and actions.
If you don't care, your customer never will.
If you don't care, your customer never will.
If patriotism is, as Dr. Johnson used to remark, the last refuge of the scoundrel, wrapping outdated industry in the read more
If patriotism is, as Dr. Johnson used to remark, the last refuge of the scoundrel, wrapping outdated industry in the mantle of national interest is the last refuge of the economically dispossessed. In economic terms, pleading national interest is the declining cottage industry of those who have been bypassed by the global economy.
If money be not they servant, it will be thy master. The covetous man cannot so properly be said to read more
If money be not they servant, it will be thy master. The covetous man cannot so properly be said to possess wealth, as that may be said to possess him.
We don't want to push our ideas on to customers, we simply want to make what they want.
We don't want to push our ideas on to customers, we simply want to make what they want.
In all recorded history there has not been one economist who has had to worry about where the next meal read more
In all recorded history there has not been one economist who has had to worry about where the next meal would come from.
There is no substitute for accurate knowledge. Know yourself, know your business, know your men.
There is no substitute for accurate knowledge. Know yourself, know your business, know your men.
Money is the sinews of love, as of war.
Money is the sinews of love, as of war.
