To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful.

To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful.

O, what may man within him hide,
Though angel on the outward side!

O, what may man within him hide,
Though angel on the outward side!

Thus 'tis with all; their chief and constant care
Is to seem everything but what they are.

Thus 'tis with all; their chief and constant care
Is to seem everything but what they are.

I am not sincere, even when I say I am not.

I am not sincere, even when I say I am not.

So let us begin anew - remembering on both sides that civility is not a sign of weakness, and sincerity read more

So let us begin anew - remembering on both sides that civility is not a sign of weakness, and sincerity is always subject to proof

We have, in fact, two kinds of morality side by side: one which we preach but do not practice, and read more

We have, in fact, two kinds of morality side by side: one which we preach but do not practice, and another which we practice but seldom preach.

When a man puts on a Character he is a stranger to, there's as
much difference between what he read more

When a man puts on a Character he is a stranger to, there's as
much difference between what he appears, and what he is really in
himself, as there is between a VIzor and a Face.

How can sincerity be a condition of friendship? A taste for truth at any cost is a passion which spares read more

How can sincerity be a condition of friendship? A taste for truth at any cost is a passion which spares nothing.

Hypocrisy in anything whatever may deceive the cleverest and most penetrating man, but the least wide-awake of children recognizes it, read more

Hypocrisy in anything whatever may deceive the cleverest and most penetrating man, but the least wide-awake of children recognizes it, and is revolted by it, however ingeniously it may be disguised