Everything I've ever done was out of fear of being mediocre.

Everything I've ever done was out of fear of being mediocre.

Branding New York City is too broad an image these days. It's no longer as powerful on the macro level. read more

Branding New York City is too broad an image these days. It's no longer as powerful on the macro level. The trick is to find the brands that are unique, but not so niche and so in-the-know that only 12 people who live in the neighborhood will get it.

What's his name, the number 10, the small one who doesn't play in the Real Madrid first team. This midget read more

What's his name, the number 10, the small one who doesn't play in the Real Madrid first team. This midget who thinks he's a king, I refuse to talk about him any more.

The idea of the extraordinary happening in the context of the ordinary is what's fascinating to me.

The idea of the extraordinary happening in the context of the ordinary is what's fascinating to me.

When we said go, they went. They took our words seriously.

When we said go, they went. They took our words seriously.

It's a little frustrating, but we're a whole team.

It's a little frustrating, but we're a whole team.

It's very costly for Americans to continue to fatten up.

It's very costly for Americans to continue to fatten up.

We drink VB, Victoria Bitter, which is way better.

We drink VB, Victoria Bitter, which is way better.

[According to some experts, the American Healthcare system is on the brink of failure.] We certainly are in a health read more

[According to some experts, the American Healthcare system is on the brink of failure.] We certainly are in a health care crisis, ... If we had set out to design the worst system that we could imagine, we couldn't have imagined one as bad as we have.