When you can assume that your audience holds the same beliefs as you do, you can relax a little and use more normal means of talking to it; when you have to assume that it does not, then you have to make your vision apparent by shock, to the hard of hearing you shout, and for the almost-blind, you draw large and startling figures.
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I've always been the breadwinner and men don't like that. They turn on you. They bite the hand that feeds read more
I've always been the breadwinner and men don't like that. They turn on you. They bite the hand that feeds them. Eventually, too, they become very jealous of the love one has with an audience.
If there are twelve clowns in a ring, you can jump in the middle and start reciting Shakespeare, but to read more
If there are twelve clowns in a ring, you can jump in the middle and start reciting Shakespeare, but to the audience, you'll just be the thirteenth clown
In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering read more
In day-to-day commerce, television is not so much interested in the business of communications as in the business of delivering audiences to advertisers. People are the merchandise, not the shows. The shows are merely the bait.
An audience is never wrong. An individual member of it may be an imbecile, but a thousand imbeciles together in read more
An audience is never wrong. An individual member of it may be an imbecile, but a thousand imbeciles together in the dark - that is critical genius.
Audiences cry in the theater when people make a hard choice-for life.
Audiences cry in the theater when people make a hard choice-for life.
The audience is the best judge of anything. They cannot be lied to. Truth brings them closer. A moment that read more
The audience is the best judge of anything. They cannot be lied to. Truth brings them closer. A moment that lags - they're gonna cough.
There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising read more
There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.
In the old days villains had moustaches and kicked the dog. Audiences are smarter today. They don't want their villain read more
In the old days villains had moustaches and kicked the dog. Audiences are smarter today. They don't want their villain to be thrown at them with green limelight on his face. They want an ordinary human being with failings.
