Commerce is of trivial import; love, faith, truth of character, the aspiration of man, these are sacred.

Commerce is of trivial import; love, faith, truth of character, the aspiration of man, these are sacred.

Not just in commerce but in the world of ideas too our age is putting on a veritable clearance sale. read more

Not just in commerce but in the world of ideas too our age is putting on a veritable clearance sale. Everything can be had so dirt cheap that one begins to wonder whether in the end anyone will want to make a bid.

The audience is the best judge of anything. They cannot be lied to. Truth brings them closer. A moment that read more

The audience is the best judge of anything. They cannot be lied to. Truth brings them closer. A moment that lags - they're gonna cough.

If there are twelve clowns in a ring, you can jump in the middle and start reciting Shakespeare, but to read more

If there are twelve clowns in a ring, you can jump in the middle and start reciting Shakespeare, but to the audience, you'll just be the thirteenth clown

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising read more

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.

What prudent merchant will hazard his fortunes in any new branch of commerce when he knows not that his plans read more

What prudent merchant will hazard his fortunes in any new branch of commerce when he knows not that his plans may be rendered unlawful before they can be executed?

If commerce is the engine of our economy, then advertising is the spark. Responsible advertisers are the drivers who keep read more

If commerce is the engine of our economy, then advertising is the spark. Responsible advertisers are the drivers who keep us on the right track, leading to a richer, more benevolent society.

In the old days villains had moustaches and kicked the dog. Audiences are smarter today. They don't want their villain read more

In the old days villains had moustaches and kicked the dog. Audiences are smarter today. They don't want their villain to be thrown at them with green limelight on his face. They want an ordinary human being with failings.

An audience is never wrong. An individual member of it may be an imbecile, but a thousand imbeciles together in read more

An audience is never wrong. An individual member of it may be an imbecile, but a thousand imbeciles together in the dark - that is critical genius.