The best way to persuade people is with your ears - by listening to them.

The best way to persuade people is with your ears - by listening to them.

The real persuaders are our appetites, our fears and above all our vanity. The skillful propagandist stirs and coaches these read more

The real persuaders are our appetites, our fears and above all our vanity. The skillful propagandist stirs and coaches these internal persuaders.

There's a lot more power in calm than in vituperation.

There's a lot more power in calm than in vituperation.

Persuasion is better than force.

Persuasion is better than force.

It is essential to persuade the soldier that those he is being urged to massacre are bandits who do not read more

It is essential to persuade the soldier that those he is being urged to massacre are bandits who do not deserve to live; before killing other good, decent fellows like himself, his gun would fall from his hands

The young mind is pliable and imitates, but in more advanced states grows rigid and must be warmed and softened read more

The young mind is pliable and imitates, but in more advanced states grows rigid and must be warmed and softened before it will receive a deep impression.

Advertising isn't a science. It's persuasion. And persuasion is an art.

Advertising isn't a science. It's persuasion. And persuasion is an art.