There's a lot more power in calm than in vituperation.

There's a lot more power in calm than in vituperation.

The real persuaders are our appetites, our fears and above all our vanity. The skillful propagandist stirs and coaches these read more

The real persuaders are our appetites, our fears and above all our vanity. The skillful propagandist stirs and coaches these internal persuaders.

The best way to persuade people is with your ears - by listening to them.

The best way to persuade people is with your ears - by listening to them.

Persuasion is better than force.

Persuasion is better than force.

Even if the committee carried the message in the exact words with no words missing, but left out the persuasion read more

Even if the committee carried the message in the exact words with no words missing, but left out the persuasion of gesture, the supplicating tone, and the beseeching looks which inform the words and give them life, where then were the power of the arguments and whom would it convince?

It is essential to persuade the soldier that those he is being urged to massacre are bandits who do not read more

It is essential to persuade the soldier that those he is being urged to massacre are bandits who do not deserve to live; before killing other good, decent fellows like himself, his gun would fall from his hands

Advertising isn't a science. It's persuasion. And persuasion is an art.

Advertising isn't a science. It's persuasion. And persuasion is an art.