If you're not serving the customer, you'd better be serving someone who is.

If you're not serving the customer, you'd better be serving someone who is.

Our job is not to set things right but to see them right.

Our job is not to set things right but to see them right.

The growing complexity of science, technology, and organization does not imply either a growing knowledge or a growing need for read more

The growing complexity of science, technology, and organization does not imply either a growing knowledge or a growing need for knowledge in the general population. On the contrary, the increasingly complex processes tend to lead to increasingly simple and easily understood products. The genius of mass production is precisely in its making more products more accessible, both economically and intellectually to more people.

In a trader-dominated society, the scribe is usually kept out of the management of affairs, but it given a more read more

In a trader-dominated society, the scribe is usually kept out of the management of affairs, but it given a more or less free hand in the cultural field. By frustrating the scribe's craving for commanding action, the trader draws upon himself the scribe's wrath and scorn.

A rich man is nothing but a poor man with money.

A rich man is nothing but a poor man with money.

What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand read more

What the customer demands is last year's model, cheaper. To find out what the customer needs you have to understand what the customer is doing as well as he understands it. Then you build what he needs and you educate him to the fact that he needs it.

Whoever originated the cliche that money is the root of all evil knew hardly anything about the nature of evil read more

Whoever originated the cliche that money is the root of all evil knew hardly anything about the nature of evil and very little about human beings.

The Trojans lost the war because they fell for a really dumb trick. hey, there's a gigantic wooden horse outside read more

The Trojans lost the war because they fell for a really dumb trick. hey, there's a gigantic wooden horse outside and all the Greeks have left. Let's bring it inside! Not a formula for long-term survival. Now if they had formed a task force to study the Trojan Horse and report back to a committee, everyone wouldn't have been massacred.. Who says middle management is useless?

Make sure you want it enough.

Make sure you want it enough.