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    Prices are important not because money is considered paramount but because prices are a fast and effective conveyor of information through a vast society in which fragmented knowledge must be coordinated.

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An economist is an expert who will know tomorrow why the things he predicted yesterday didn't happen today.

An economist is an expert who will know tomorrow why the things he predicted yesterday didn't happen today.

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If you wish to prosper, let your customer prosper.When people have learned this lesson, everyone will seek his individual welfare read more

If you wish to prosper, let your customer prosper.When people have learned this lesson, everyone will seek his individual welfare in the general welfare. Then jealousies between man and man, city and city, province and province, nation and nation, will no longer trouble the world.

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The manager with the in basket problem does not yet understand that he must discipline himself to take care of read more

The manager with the in basket problem does not yet understand that he must discipline himself to take care of activities that fail to excite him.

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Stressing output is the key to improving productivity, while looking to increase activity can result in just the opposite.

Stressing output is the key to improving productivity, while looking to increase activity can result in just the opposite.

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Perhaps the most widespread misunderstanding of economics is that it applies solely to financial transactions. Frequently this leads to statements read more

Perhaps the most widespread misunderstanding of economics is that it applies solely to financial transactions. Frequently this leads to statements that "there are noneconomic values" to consider. There are, of course, noneconomic values. Indeed, there are only noneconomic values. Economics is not a value itself but merely a method of trading off one value against another.

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Based on first-hand evidence of your own senses - the improved health and later ages at which acquaintances die nowadays read more

Based on first-hand evidence of your own senses - the improved health and later ages at which acquaintances die nowadays as compared with the past; the material goods that we now possess; the speed at which information, entertainment, and we ourselves move freely throughout the world - it seems to me that a person must be literally deaf and blind not to perceive that humanity is in a much better state than ever before.

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Greed is all right, by the way I think greed is healthy. You can be greedy and still feel good read more

Greed is all right, by the way I think greed is healthy. You can be greedy and still feel good about yourself.

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The rich adopt novelties and become accustomed to their use. This sets a fashion which others imitate. Once the richer read more

The rich adopt novelties and become accustomed to their use. This sets a fashion which others imitate. Once the richer classes have adopted a certain way of living, producers have an incentive to improve the methods of manufacture so that soon it is possible for the poorer classes to follow suit. Thus luxury furthers progress. Innovation "is the whim of an elite before it becomes a need of the public. The luxury today is the necessity of tomorrow." Luxury is the roadmaker of progress: it develops latent needs and makes people discontented. In so far as they think consistently, moralists who condemn luxury must recommend the comparatively desireless existence of the wild life roaming in the woods as the ultimate ideal of civilized life.

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Goodwill is the one and only asset that competition cannot undersell or destroy.

Goodwill is the one and only asset that competition cannot undersell or destroy.

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