Those fighting for free enterprise and free competition do not defend the interests of those rich today. They want a read more

Those fighting for free enterprise and free competition do not defend the interests of those rich today. They want a free hand left to unknown men who will be the entrepreneurs of tomorrow...

Business is more exciting than any game.

Business is more exciting than any game.

Debt is the worst poverty.

Debt is the worst poverty.

Many of the products which create a modern standard of living are only the physical incorporations of ideas- not only read more

Many of the products which create a modern standard of living are only the physical incorporations of ideas- not only the ideas of an Edison or a Ford but the ideas of innumerable anonymous people who figure out the design of supermarkets, the location of gasoline stations, and the million mundane things on which our material well-being depends. Societies which have more people carrying out physical acts and fewer people supplying ideas do not have higher standards of living. Quite the contrary.

Whoever originated the cliche that money is the root of all evil knew hardly anything about the nature of evil read more

Whoever originated the cliche that money is the root of all evil knew hardly anything about the nature of evil and very little about human beings.

There is no expedient to which a man will not resort to avoid the real labor of thinking.

There is no expedient to which a man will not resort to avoid the real labor of thinking.

Price fixing does not represent simply windfall gains and losses to particular groups according to whether the price happens to read more

Price fixing does not represent simply windfall gains and losses to particular groups according to whether the price happens to be set higher or lower than it would be otherwise. It represents a net lose to the economy as a whole to the extent that many transactions do not take place at all, because the mutually acceptable possibilities have been reduced.

Fortune has something of the nature of a woman. If she is too intensely wooed, she commonly goes the further read more

Fortune has something of the nature of a woman. If she is too intensely wooed, she commonly goes the further away.

Above all, we wish to avoid having a dissatisfied customer. We consider our customers a part of our organization, and read more

Above all, we wish to avoid having a dissatisfied customer. We consider our customers a part of our organization, and we want them to feel free to make any criticism they see fit in regard to our merchandise or service. Sell practical, tested merchandise at reasonable profit, treat your customers like human beings -- and they will always come back.