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    Evaluation and judgment are responses to what exists, sorting the things that pass before us into categories of good, bad, and indifferent. But a rational life, the life of a valuer, does not consist essentially in reaction. It consists in action. Man does not find his values, like the other animals; he creates them. The primary focus of a valuer is not to take the world as it comes and pass judgment. His primary focus is to identify what might and ought to exist, to uncover potentialities that he can exploit, to find ways of reshaping the world in the image of his values.

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We shall assume that what each man does is based not on direct and certain knowledge, but by pictures made read more

We shall assume that what each man does is based not on direct and certain knowledge, but by pictures made by himself or given to him. If his atlas tells him the world is flat he will not sail near what he believes to be the edge of our planet for fear of falling off. If his maps include a fountain of eternal youth, a Ponce de Leon will go off in quest of it. If someone digs up yellow dirt that looks like gold, he will for a time act exactly as if he has found gold. The way in which the world is imagined determines at any particular moment what men will do. It does not determine what they will achieve. It determines their effort, their feelings, their hopes, not their accomplishments and results.

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Sex should be friendly. Otherwise stick to mechanical toys; it's more sanitary.

Sex should be friendly. Otherwise stick to mechanical toys; it's more sanitary.

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Men, it has been well said, think in herds; it will be seen that they go mad in herds, while read more

Men, it has been well said, think in herds; it will be seen that they go mad in herds, while they only recover their senses slowly, and one by one.

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Good means not merely not to do wrong, but rather not to desire to do wrong.

Good means not merely not to do wrong, but rather not to desire to do wrong.

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There is an accumulative cruelty in a number of men, though none in particular are ill-natured.

There is an accumulative cruelty in a number of men, though none in particular are ill-natured.

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Education rears disciples, imitators, and routinists, not pioneers of new ideas and creative geniuses. The schools are not nurseries of read more

Education rears disciples, imitators, and routinists, not pioneers of new ideas and creative geniuses. The schools are not nurseries of progress and improvement, but conservatories of tradition and unvarying modes of thought.

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The opposite of the religious fanatic is not the fanatical atheist but the gentle cynic who cares not whether there read more

The opposite of the religious fanatic is not the fanatical atheist but the gentle cynic who cares not whether there is a god or not.

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What information consumes is rather obvious: It consumes the attention of its recipients. Hence a wealth of information creates a read more

What information consumes is rather obvious: It consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.

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Considering the enormous range of human knowledge, from intimate personal knowledge of specific individuals to the complexities of organizations and read more

Considering the enormous range of human knowledge, from intimate personal knowledge of specific individuals to the complexities of organizations and the subtleties of feelings, it is remarkable that one speck in this firmament should be the sole determinant of whether someone is considered knowledgeable or ignorant in general. Yet it is a fact of life that an unlettered person is considered ignorant, however much he may know about nature and man, and a Ph.D. is never considered ignorant, however barren his mind might be outside his narrow specialty and however little he grasps about human feeling or social complexities.

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